Gold is a naturally occurring element that possesses a distinct yellow color and has a rich history. It
possesses exceptional characteristics, such as resistance to rust, tarnish, and corrosion. While gold is
notably strong, it is also the most malleable among precious metals. Due to its softness, pure gold is not
suitable for regular wear. Therefore, it is often combined with metals like silver, copper, nickel, and zinc
to create alloys that enhance its strength and durability.
Gold can now be found in various colors, which are achieved by alloying pure gold with different metals. The
most common gold colors include:
Yellow Gold
Yellow gold is a traditional favorite in jewelry for its rich, warm tone and timeless appeal. Its natural golden color is achieved by alloying pure gold with copper and zinc for added strength and durability. The purity of yellow gold is measured in karats, with 14K and 18K being the most popular for fine jewelry.
Yellow gold resists tarnishing and offers a classic look that pairs well with a wide range of gemstones. Its malleability allows for intricate designs, though it can be prone to scratches and wear over time. Cherished for centuries, yellow gold remains a symbol of luxury and lasting value.
White Gold
White gold is a modern, elegant alloy created by mixing pure gold with white metals like palladium, silver, or nickel, then plated with rhodium for a brilliant, reflective finish. This plating enhances durability and gives white gold its signature bright white shine.
Though strong and stylish, white gold may need periodic re-plating to maintain its luster, especially with frequent wear. Popular in engagement rings and wedding bands, white gold offers a sleek and sophisticated look that complements both classic and contemporary designs.
Rose Gold
Rose gold stands out with its romantic, pinkish hue achieved by blending pure gold with a higher percentage of copper. Its warm tone has grown in popularity for its vintage charm and feminine appeal. The copper content also makes rose gold more durable than yellow or white gold.
This metal doesn’t require plating and ages gracefully, developing a subtle patina over time. Rose gold pairs beautifully with all skin tones and gemstones, making it a versatile and fashionable choice for modern jewelry lovers.
Platinum
Platinum is a premium metal prized for its purity, rarity, and natural white sheen. Denser and heavier than gold, platinum is extremely durable and ideal for holding diamonds and precious stones securely in place. Its hypoallergenic properties make it a great choice for sensitive skin.
Unlike white gold, platinum does not require rhodium plating and will maintain its color over time. It may develop a soft patina with wear, which many find appealing. As one of the rarest and most enduring metals, platinum is synonymous with luxury and strength.
Palladium
Palladium is a member of the platinum family, known for being lightweight, naturally white, and resistant to tarnish. It has grown in popularity as a precious metal alternative thanks to its similar appearance to platinum but lower density and weight.
Palladium doesn’t need plating and maintains its shine with minimal maintenance. It's also hypoallergenic and ideal for daily wear. With its elegant appearance and excellent durability, palladium is a smart choice for those seeking both performance and sophistication.
Silver
Silver, especially sterling silver, is widely used in fine and fashion jewelry. It has a bright, reflective surface that gives jewelry a classic and clean appearance. Sterling silver is composed of 92.5% pure silver, alloyed with other metals like copper for added strength.
While more affordable than other precious metals, silver is softer and more prone to tarnishing. Regular care and polishing help maintain its beauty. Loved for its versatility and timeless look, silver remains a popular metal for both everyday and special-occasion pieces.
Cobalt
Cobalt is a durable and attractive metal often used in men’s wedding bands and modern jewelry designs. It has a natural white luster similar to platinum or white gold and maintains its shine without needing plating. Cobalt is also highly scratch-resistant and retains its color over time.
Hypoallergenic and bio-compatible, cobalt offers comfort for daily wear. Its strength and affordability make it an appealing option for those seeking a modern, long-lasting alternative to traditional precious metals.
Tungsten
Tungsten is a remarkable metal known for its exceptional properties. It boasts the highest boiling point and strongest tensile strength among all metals. Its hardness makes it highly resistant to scratching, although under extreme force, it can shatter. Tungsten naturally possesses a steel grey color, giving it a subdued and understated appearance.
The production of tungsten is challenging due to its incredibly high melting point, which requires specialized processes. Due to its excellent conductivity and anti-corrosion properties, tungsten is commonly used in the manufacturing of electrical wiring and components. Tungsten holds the distinction of being the heaviest element known to play a biological role, contributing to its unique characteristics and versatility.
Titanium
Titanium is celebrated for being extremely lightweight, strong, and corrosion-resistant. Its natural gray-silver color and hypoallergenic properties make it ideal for those with sensitive skin. Titanium’s high strength-to-weight ratio allows for durable, comfortable jewelry that’s perfect for everyday wear.
Though not as malleable as gold or silver, titanium is still used in unique and modern jewelry designs. Its resilience, affordability, and sleek appearance have made it a top choice for men’s rings, especially in active lifestyles where strength and comfort are essential.
Custom Design Jewelry
Shop Bridal
Book an Appointment
